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    Jorge Cuevas

    Recent Posts

    How Peruvian Growers are Charting a Path Forward in the Era of Climate Change

    by Jorge Cuevas on November 21, 2024 at 3:02 PM

    Reaching the coffee lands of Peru is an arduous yet magical journey. Most international travel begins in the country's desert-like Pacific coast....

    Rwanda: The Rising Star of East Africa

    by Jorge Cuevas on May 10, 2024 at 1:44 PM

    Rwanda, also known as the Land of a Thousand Hills, is a place of powerful images. It is home to the endangered mountain gorilla and a country of...

    The Evolution of an Origin – The Case for Honduras

    by Jorge Cuevas on April 1, 2024 at 4:00 PM

    It is generally accepted among coffee professionals that Honduras is the "value origin" of Central America. But we're seeing that change. On a...

    Understanding Fairtrade's new minimum coffee prices and their impact on the coffee industry

    by Jorge Cuevas on April 13, 2023 at 8:53 AM

    A few days ago, on March 30th, the organization Fairtrade International made a big announcement. They will be raising the minimum price for FT...

    Logistics Challenges for Spring & Summer 2022

    by Jorge Cuevas on April 20, 2022 at 6:36 PM

    As we look ahead to the Summer of 2022, the unfortunate and unprecedented challenges we continue to experience with COVID-19, inflation, and Russia’s...

    An Update on Logistics Challenges for Fall 2021

    by Jorge Cuevas on October 14, 2021 at 5:27 PM

    We’re nearing the end of the year—and just as with 2020, this has been a difficult one. The unprecedented challenges of last year created uncertainty...

    C Market: What is Farmgate Pricing?

    by Jorge Cuevas on September 22, 2021 at 10:34 AM

    In the previous post of our C-Market series, we took a look at FOB pricing, or the price that buyers pay exporters when coffee is ready to be shipped...

    Headwinds Roasters Need to be Aware of

    by Jorge Cuevas on July 22, 2021 at 10:40 AM

    If you’re subscribed to our newsletter and have been reading our regular market and logistics updates, you’re likely keenly aware of the critical...

    C Market 101: What is FOB Pricing?

    by Jorge Cuevas on July 14, 2021 at 11:31 PM

    In our last post, we took a deep dive into understanding the C Market: what it is, how it came to be, and how it functions to determine the global...

    C Market 101: What is the C Market?

    by Jorge Cuevas on June 30, 2021 at 12:20 AM

    To the average consumer, few things seem more simple than a cup of coffee—just add water (and/or milk and sugar). For those of us on the other side...