________________________________________________

In April 2024, we launched the Unsustainable Project to challenge the industry to be more honest about the economics of coffee and the different trading models. This project is a call to action to take a hard look at what we’ve been doing in the relationship coffee space and adapt it for the future.

In an article published by Barista Magazine in its October-November issue, Al Liu, Director of Let's Talk Coffee, shares his thoughts on Direct Trade and micro-lots and examines the limitations of these two models on long-term farmer livelihoods.

Al shares insights on how this model isn't for everyone, discusses its challenges and goes over the dilemma of micro-lot traceability and pricing. 

Don't miss this article and start asking hard questions to make our industry stronger and more sustainable.